Verve Group - Ny identitet och återgång till tvåsiffrig tillväxt

Hi @cetti1 and thank you for your question!

MGI has, on multiple occasions, emphasized the importance of its games portfolio as it provides the company with first-party data and a unique advertising inventory. Leveraging this first-party data empowers MGI to not only enhance targeting precision but also expedite the testing phase for new services. Furthermore, in a shifting landscape where identifiers are diminishing, access to first-party data becomes increasingly critical. Thus, the likelihood of selling the gaming division appears low, particularly in the near future.

5 gillningar