Nokian Tyres - Mot en ny framtid (?)

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Nokian Tyres has attracted an impressive number of foreign short sellers. What are your thoughts on this?

The company’s leadership, including the board and executives, owns relatively little stock compared to their income and, in some cases, their overall wealth. The share price has been falling significantly for quite some time, yet the leadership has made very few purchases.

What might the leadership and foreign investors be thinking, while Finnish retail investors seem quite enthusiastic about the stock?