Hi, in short - yes, I think the strategy is good, of course it still needs execution as well.
I think own stores is a good way to drive sales especially in the Vita-segment, where the own stores mostly are. Trying to sell garden or kitchen products through Fiskars-branded own stores would likely be more challenging. But overall I think there’s room to increase to own retail, both stores and e-commerce (and also Fiskars-branded products in e-commerce). China has already grown well in the recent years and I dont see why they couldnt continue doing that. Company has said it could be the third largest country for them (behind USA and Finland) in a few years, which would mean 6-10 % of sales. That’s realistic in my view as it was 4 % in 2022.
You can read more on our thoughts in the recent extensive report, published in March.