Here are some thoughts and questions from an uninformed small-scale investor. 
I see that this year is not very strong for Fiskars. Demand is not very good in the Nordic countries, and I read that revenue is likely to decline in the United States as well. Apparently, profit margins are also suffering because stores want to clear their inventories.
Do you believe in Fiskars’ new strategy? As far as I understand, the new strategy emphasizes strong brands, which sounds simply good. However, in the new strategy, it sounds challenging to me to increase sales through their own stores. What do you think? Additionally, there is a greater focus on China, so do you believe that China will play a very significant role in Fiskars’ future?
Thank you in advance for your responses!